1. Accelerated use of mobile shopping

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Conversational marketing
Mobile commerce is more than simply using your phone to buy items. It includes any purchasing activity (engagement with mobile ads, speaking with sales reps, browsing brands on a smartphone, etc) made on a mobile browser or app. And since mobile shopping intersects with other trending ecommerce features like live stream shopping, augmented reality shopping and in-app purchases, we predict its use will accelerate in 2023.

How to act on this:
Consider your current mobile shopping offerings and home owner data experiment with trending commerce features.
Pay attention to new ecommerce product features to stay ahead.
2. Social commerce continues to grow and evolve
Social commerce reigned supreme in 2022. But consumers’ wants are becoming more complex and they’re more selective with their purchase decisions, especially in a looming economic downturn.

Sprout’s social shopping report found 98% of consumers planned to make at least one purchase through social shopping or influencer commerce in 2022—and this trend isn’t slowing down. If you haven’t already started selling on social media, chances are high that your competitors already are or are planning to.

With the maturing of creator marketing, the natural next step is for platforms to help creators and companies sell to consumers.

Grove Collaborative utilizes Instagram Shop to offer customers a unique browsing experience and the ability to check out within the app. Along with photos, they include tutorial videos to illustrate how to use their products. Users can also send a direct message to Grove Collaborative if they have a question.