Going beyond the framework of experimentation

[Shishirgano9]

The researcher compares the production of the Short to the trend towards "liquid journalism" , where journalistic practices are shaped by a constantly changing, ultra-connected, participatory, mobile environment. A trend that allows the emergence of individualized media offers and content. We also see this trend with the proliferation of independent newsletters or those embodied by a specific journalist from the editorial staff, particularly in the United States.

"In the case of Short, the journalist is at the same time producer, presenter, responsible for promoting its content. He is on the fringes of the editorial staff and embodies an original media outlet on his own. This raises the question of dependence on a person who has such precise and valuable skills and the transmission of his know-how" analyses the researcher.

The production of the Short, still amazon database experimental, is encountering some obstacles in moving to the next stage.

First, WhatsApp. As anyone who has tried it has noticed, using the platform on an industrial scale is not that easy. You have to test, tinker, and hope that one day you'll have a real contact at WhatsApp who can explain to you why some messages aren't reaching their recipients.

" Le Short now has 3,800 subscribers, but we had to slow down the recruitment campaigns because WhatsApp was too unstable. This is also the reason why we decided to distribute Le Short on other podcast platforms, in case of a technical problem on the messaging platform," explains the podcast's co-producer.