WhatsApp Business: Case Studies

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Another case study that Maria Rosaria told us during the webinar is that of a chain of real estate agencies, which needed to increase the number of visits and contract closings.

What has been done? The first step is the collection of the contact , therefore also the mobile number, to allow the management of communication via WhatsApp. Subsequently:

Pre-negotiation phase: before setting an appointment chinese student data to visit the property, a WhatsApp message is sent with a video and other useful information, so as to "prepare" the potential buyer;
The user books the visit quickly and easily, through an online booking management form
Follow-up: after the visit of the property, the potential buyer is contacted via WhatsApp to leave more information or the possibility of contacting the agency again.
Here too, there was a 15% increase in bookings compared to the previous management of communication with only email.
This does not mean, as we have already reiterated, that emails are not an effective communication channel, but that the best results are obtained by using multiple channels, including WhatsApp Marketing .