What changes can we expect from the new version?

[suchona.kani.z]

This gives you the opportunity to get acquainted with the new environment and its functions earlier. For some advanced e-shop solutions, implementing Google Analytics 4 can be more technically and time-consuming. Another factor is the inability to import data from previous periods. Overall, it is better not to delay the new version too much.


With the new upgrade, we can expect to see several improvements and changes. Let's summarize the most important ones together.

The new version is based on so-called events . All news on the website will be displayed in the form of events, which can then be named as you wish and parameters can be added to them. This way, for example, you can list customers who have purchased a given product three times, etc.
Google Analytics 4 does not depend on the completeness of the data that comes into the analytics. Based on other events, you can easily model the missing information
Cross Domain measurement support without the need for any implementation changes.
E-commerce reports are used for more detailed Taiwan WhatsApp Number Data monitoring of user shopping behavior, including transactions .
In addition to the basic measurement code, the extended Measurement Protocol can be used to upload additional data to Google . This allows you to measure data not only from the website, but also from mobile applications.
Data Import used for uploading CSV files with extended data parameters.
Implementing wizards for easier setup and configuration .
More modern processing of automated data insights with subsequent recommendations.
Compatibility with other operating systems, such as Android and iOS .
Greater emphasis on people's privacy by preventing the storage of IP addresses .
Machine learning for analytical predictions such as purchase probability, revenue estimation, etc.

Migrating to Google Analytics 4
Upgrading to Google Analytics 4 should not be a problem. You can use a simple guide directly from Google or use the Google Tag Manager tool .