The question of what can add value to the business depends on the company's

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Innovation
There are still those who see the area of ​​innovation as something outside the scope of action of small and medium-sized companies.

This is a deception, even because one of the ways to stand out without large investments is precisely to discover new market niches and unexplored opportunities.

The idea here is not to think only about products and services, but about initiatives that help the company improve business management, basically thinking about how to improve the customer experience.

An important contribution, in these cases, can come from the consumers' own feedback .

This is an activity that should receive more attention from companies, since many still do not see this information as input to promote improvements in operations.

As you saw in this post, digital transformation to e-commerce does not necessarily require investment.

An important issue to be successful is to think that improvement processes must be continuous fantuan data and not isolated initiatives.

And, in this context, we cannot lose sight of the processes that can hinder the store's results, such as:

· quality of products and services;
· presentation of items;
· site navigability;
· security;
· store disclosure;
· service;
· after-sales strategies.
The focus on new processes in these areas, based on technology, must permeate the entire company and become part of the organizational culture.

ability to deal with this new environment, understanding how it can prepare to gain a competitive advantage from digital transformation for e-commerce.

Did you like this post about the impact of new technologies on e-commerce? Digital transformation for e-commerce is the present. Leave us your opinion in the comments.