Sprout also enables smooth cross-team collaboration. Assign tickets to your customer care or sales team to ensure they nurture leads and customers stay satisfied. Create custom workflows to ensure stakeholders are looped into content creation when needed. And with integrations to business intelligence tools like Salesforce and Tableau, become a better collaborator.
Finally, Sprout’s AI capabilities are on the rise. mint data Our upcoming AI Assist tools make it easier for you to create smarter listening queries and brainstorm content with AI-generated copy suggestions.
Interested? Try Sprout free for 30 days to see how our automation and AI capabilities will streamline your process and break down silos. And reach out to us about a personalized social listening demo.
2. Hubspot
HubSpot streamlines many of the moving parts across marketing, and even sales, into one hub (no pun intended.) HubSpot has a full suite of software—from sales to marketing and support—that integrates smoothly with their CRM platform, easing your process and cutting out back-and-forth. Campaigns can even be extended to SMS, right from HubSpot.
HubSpot also helps break down silos between marketing and sales with automated lead scoring and the ability to send leads to sales. Triggered notifications appear within the platform when someone in your contact list takes a specific action, so you can stay up to date with your leads. And automated task reminders in your CRM keep you and your teams on track.
And HubSpot also offers a slew of support and educational content through HubSpot Academy as you learn how to get the most out of your tool.
Adobe Marketo Engage boasts the title of “world’s largest marketing automation platform.”