Is it worth investing in Content Marketing or not?

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Thus, our sales funnel ended up with the following conversion rates:

For the 127 thousand hits in the period between December 2014 and April 2016, we had 12 thousand of our contacts on this page, which represents 9.4% of the total number of visitors.

Of all the leads, 8% of the total (or 970) were converted into real business opportunities for Rock Content and, of these, 28 were transformed into clients of the company. This represents a conversion rate of 2.8%.

When looking at the top of the funnel to the purchase completion stage, we're talking about a 0.02% conversion rate of single-post visitors into customers.

Now, the fun part begins!

In the end, how much revenue did just one piece of content from our blog bring in for Rock Content?

At the end of the period, the analyzed result of just one piece of content from our blog represented R$ 436,000.00 in revenue for Rock Content.

It is worth noting that this is not just any article .

Among all the content on our blog, this was, without a doubt, one in which we spent the most ig data time and effort to achieve an incredible result.

We are talking about at least a year of constant efforts to obtain results like this.

Now I will ask a very simple question:


The digital marketing article will continue to deliver results for a long time.

Evergreen content has this characteristic of being timeless.

Today he brings in an average of 16 thousand organic sessions per month. Month after month he continues to bring in new clients.

The objective of this content is to show you, dear reader, that Content Marketing is an extremely viable strategy with a medium to long-term return.

If you are interested in this content format, want more detailed explanations about the strategy or want to sign an annual plan with Rock Content, click on the image below.