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By Nerea Boada
BIMI is a brand authentication protocol on email platforms that has many benefits and advantages over other existing ones. It is mainly based on the use by companies of their logo as the main image , which will appear in the inbox along with the name of the sender and the subject. In this way, users can instantly identify who is sending the message and whether it is a real brand, while email providers, such as Google, can more effectively identify spam or scams.
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BIMI the latest in email authentication and how to use it
If you develop an email hr directors database marketing strategy , one of your main objectives is surely to get recipients to open your emails. With the BIMI protocol, you can significantly increase your opening rates by standing out from other messages. In this article, we explain how BIMI works, all its benefits, and how to implement it in your strategy.
Benefits of using BIMI
Provides security and peace of mind to the recipient : all companies that join this email authentication protocol are real companies that do not put the security of the message recipient at risk.
Increased brand recognition : displaying the company logo in each message helps the recipient remember it more easily, thus strengthening the brand image and its instant recognition.
Improved reputation : The BIMI protocol also helps email providers recognize you as a non-fraudulent sender, so you will no longer appear in the spam folder.
Reduction in fraud victims : BIMI contributes to the creation of a safer email ecosystem where, as users become more familiar with this new method, fewer acts of identity theft will be successful.
Stand out from the competition : Although it is advisable to use BIMI for all companies that develop email marketing strategies, if a competing brand does not do so, you will be able to stand out from it and achieve a greater impact on your target audience.
Improved open rate : As we have already said, by having your logo in your message in the inbox, it will be more attractive to recipients and the chances of them opening it will increase.