The marketing director is not only the conductor of a famous orchestra, but also the conductor of change, because he is in a state of the highest uncertainty in the company. He is the one who has to evaluate trends and predict their duration in order to invest or not invest in new channels or tools. This is a person who must constantly choose, be responsible for his decisions and repeat successful experiences, avoiding repeating failures.
The word “change” is not accidental here, because portugal telegram data this profession does not allow you to constantly rely only on your own experience. You need to learn a lot, research, find new opportunities, because markets and customer behavior change too quickly.
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To summarize: Marketing Director is a conductor of change
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