Why is the Ukrainianization of the Internet so important?

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Why am I interested in this topic? Because I work with clients, and some of my clients are in Ukraine.

Understanding the trends of Ukrainianization is an important part of the overall understanding of the Ukrainian Internet, its trends and what to invest in. It is also important to develop content in Ukrainian, to build strategic plans. The question is often asked: what role does Ukrainian content play in general in search now, especially over the last year, the last year and a half.

There are some studies on this, and we'll look at tunisia telegram data them today, as well as look at a few other aspects.

First, we will look at how bilingual search, that is, search involving multiple languages, works in general. This is very interesting, because Ukraine is in a unique space, this is an atypical situation for Google.

Why am I seeing search results in a different language?
Bilingualism is when two languages ​​are often used in one country. Google has its own approach, its own additional algorithm for performing bilingual searches. Google understands that there are two popular languages ​​in Ukraine, which have different degrees of popularity in different years, and takes this into account.

This happens in many countries: for example, English and French in Canada, somewhere third or fourth languages ​​are added, and here we have two main ones.