The marketing strategy must

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That is why it is said that a good plan (strategy), moderately executed (tactics) is better than a bad plan perfectly executed. Strategy and Tactics Process: Start with a clear strategy. Assess the current state and the desired state and determine gaps. Develop tactics based on that strategy and close the gaps detected. Execute and track results. Key Performance Indicators ( KPIs ): Define clear KPIs to measure the success of the strategy. Define clear KPIs for each tactical execution japan whatsapp number data Target Audience for the marketing strategy : Identify and understand who the strategy is directed at.


Use demographic segmentation, by interests, by hierarchy, by economic sector, by geography and by any other parameter that makes sense for the business objectives. Identify and map the path a stranger takes to become a customer. Resources: Define the human, financial and technological resources required. Define what is done in-house and what should be outsourced to experts. If an agency is required , define what are the important things that the agency should offer. Adaptability: be flexible enough to adapt to changes and unforeseen circumstances. Define parameters that indicate or sound an alarm when the objective is not being achieved and the strategy must be modified.