Learn how to use hashtags in your posts

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Do you know the hashtag #? It's the hash sign, or the “tic-tac-toe” that is written before words related to the topic of your post on social media.

On Instagram and Twitter, for example, the use of hashtags is essential, as it is a way for users to find your business's content more easily and organically.

Using this symbol, you will soon notice that engagement with your post will be greater.


But after all, what are hashtags?

A hashtag is a graphic symbol “#” used mainly on social media in front of buy phone number database malaysia or more words without a space. It is a way created so that audiences can find the content they want more easily.

It was first used on Twitter more than ten years ago as a way to index keywords and facilitate search results. Since then, practically all social networks have used it for the same purpose.

Using hashtags/tags, a persona can find specific content or content related to what they are looking for.




Why use Hashtags?

Simply because they help your audience find you, and that is essential for any business. Today, social networks allow their users to follow topics based on hashtags.

On Instagram, for example, there is an option to follow content that we have an affinity or interest in. Therefore, for your company's content to gain engagement and reach, it is important that the keywords in your post include this # sign.

Let's say I have a company that sells items for newborns. I can use hashtags that parents and pregnant women are searching for on social media to prepare the baby's room, find out about care, pregnancy and other details of this stage.