Combine with on-site Upsell strategies to increase order value. Point of sale services : Sales staff need to be well trained to provide professional and timely advice. 3. 3. The Connection Between ZMOT and FMOT Although ZMOT and FMOT represent two different stages, they do not exist independently but complement each other.
A successful marketing strategy needs brazil telegram data to ensure consistency between the online (ZMOT) and offline (FMOT) experiences. For example ZMOT : A customer who wants to buy lipstick searches Google and YouTube for popular lipstick lines, watches comparison videos and reviews.
FMOT : When they go to the store, they choose to buy the lipstick with beautiful packaging and the same color as in the video they watched. If the information on ZMOT doesn't match the experience on FMOT (for example, the actual lipstick color is different from the picture), customers may not buy or leave a negative review.
In the modern digital marketing landscape, achieve optimal efficiency but also a core element to build long-term relationships with customers. Among the popular strategies, Behavioral Targeting and methods, each method brings its own advantages and is suitable for each specific scenario.