Apple's debut in the media!

[Shishirgano9]

Last Monday, Apple found itself in the spotlight with some sensational announcements! Apple unveiled its new press access service , offering access to more than 300 magazines and press titles for $9.99/month. This package is far from unanimous, especially among press publishers . The reason is the distribution of revenue. Apple would take 50% of the revenue , which has caused more than one publisher to turn away from this new service . Some believe that this could open a massive breach in their paywall and therefore weaken an economic model that was starting to bear fruit. One thing is certain, it is certainly not designed to help the press . And who is ready to pay $120 per year to read magazines?

Moreover, the new video streaming service remains, even hong kong mobile database after the keynote (our summary here ), still quite opaque . Despite a PR stunt attempted by Apple by calling on (aging) stars, Hollywood is still not convinced by the offer either . But that is not the issue. Especially since Apple TV+ does not even need to be profitable .

These announcements appear to be a symbol of a change of direction for the company. Apple wants to transform itself from a hardware supplier to an essential provider of (paid) services. As a bonus, they even provide the means of payment with .