Why set up micro conversions for Facebook ads?

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How to set up Facebook Ads micro conversionsNow let’s take a look at why you should set up micro conversions for your Facebook ads.

There are several reasons for this, so let's take a look at them one by one to understand them properly.

Can be optimized
First of all, the biggest reason is that it allows for optimization .

The standard for optimizing Facebook ads is 50 CV over a one-week period .



Once you exceed this threshold, machine learning is performed to optimize the results to a certain extent and deliver relevant ads to the right users.



If you go below this, your ads will not be pakistan cell phone number list optimized sufficiently and may not be delivered to the right users.



If not optimized properly, your ads will not be cost-effective .

It may also result in your ad serving being suspended.



Therefore, you should set up micro-conversions for your Facebook ads and make sure to deliver ads to the right users.

Optimization is possible even with a small budget
If you set a small budget, there is a high chance that you will not reach 50 CV in a week.



For example, if your daily budget is a maximum of around 1,000 yen, and your final conversion is set to "product purchase," you may not reach 50 CV in a week.



However, by setting up micro-conversions, you can deliver ads that are optimized for users who are closer to purchasing a product .



If you try to optimize for the final conversion, which is a product purchase, your advertising costs could more than double, but by setting up micro-conversions, you can deliver ads effectively even with a small budget .

You can improve your ads and forms.
Setting up micro conversions can also lead to many improvements in your ads and forms .



By setting up micro-conversions, you will be able to recognize the reach of your application form.



If you know the reach rate of forms for each category of ad, you can see how many non-target users are reaching the form , so this can also be used for targeting.

If the form abandonment rate is high, it can be used as a basis for deciding whether to improve the form. It is a good idea to obtain information and use it to improve the form during the creation stage.

Retargeting is also possible
If you set up micro-conversions, you can also use them for retargeting .



You can use the data you collect to create audiences and use them for targeting to help increase conversions.