What should you say about

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How to participate in the conversation Here are some considerations for your brand to be part of the conversation and how to do so. Should your brand say something about the pandemic ? The first question is whether the brand should continue publishing its normal content or whether it should participate in the conversation about the crisis, the pandemic. Most likely, it should. We all care about the current situation, it is the topic of the moment and it is what everyone is talking about. And because of this, brands cannot remove themselves from that conversation.


The truth is, no matter what sector you france whatsapp number data are in, no matter where in the world, your audience cares about this specific crisis. If you decide to act as if nothing is happening, you may miss the opportunity to have dynamic conversations with your prospects, allies and customers. What aspects need to be reviewed? Well, it's time to review the basic aspects of communication and your content strategy: The message The tone The objective The frequency The mode The channel. Content Plan | Prospect Factory The message it? The easy answer is to say what is on your audience's mind right now, however, the challenge is how to add value that is relevant to your work.