We start with an introductory study

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We never start work without a thorough analysis . We call it an input study and it contains everything essential about the future website. We wrote a separate article about how and why we create an input study . For large clients, we also organize workshops at the beginning of cooperation for people who have something to say about the website. A space where we ask a lot of questions and listen even more. What do the company management and individual departments expect from the website? What would help them in their work and what is missing from the current website? How do they see the customer and how do they own the product?

The time invested is worth it for both the client and us. We then have a common strategy in hand that includes all the important perspectives, and with which only one or two people can work for the company. They don't have to circulate to other colleagues with every new question or idea, because they have clear data and a described goal for making decisions.



VPC or vépécéčko
At introductory workshops, we like to use the so-called VPC (Value Proposition Canvas) method. It is a simple and effective way to map target groups and use the experience of people in the company who overseas chinese in usa data are closest to customers. For example, they provide support or service. They often know exactly what their customers need, worry and want . The VPC method is ideal for such an analysis and brings the most important thing into website creation – the perspective of the target customer.



Between politics and the customer
For the entire website to work well, it needs oversight and good coordination. Someone who manages its creation and oversees it so that we fulfill the main purpose of its creation - to support business.



For managers and specialists, working in a large company sometimes has elements in common with politics. A bit of tactics, a bit of playing on your own turf, and a bit of fear of communicating with others in a straightforward manner. Then we are here to keep the whole process firmly in our hands. We effectively involve everyone who wants to influence it in a timely manner, and we determine a solid strategy that the development will adhere to.



This way, we will arrive at a website that truly benefits the company and its customers. And that's what we all wanted from the beginning!



We create websites appreciated by clients and experts .

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