For this reason, you should set

[robiulhasan]

your triggered emails so that cart abandonment emails are not sent to abandoners who have converted x days ago – our guideline is 4 days.

After 4 days we can assume that they might have added new items they could use a reminder for. It’s a good balance between not being too close or too far away.

Incentive-seekers
Some customers know that if they abandon their cart the cell phone number database y might get an email from you offering a discount.

So they don’t complete the purchase on purpose until they receive a discount.

Since these are most often ‘willing’ customers, if they realize they would not receive a discount, most of them would complete the purchase anyways. Therefore, you should prevent them from receiving a discount to stop this behavior of ‘abusing the system’ and to stop continuously selling items at discounts.

Set your triggered emails so that if the abandoner received a discount the last time they made a purchase, this time they won’t.



Best Practices for Individualizing the Emails