Customer profiling
When we deal with the issue of user profiling and segmentation, we often focus our attention on known customers and users, i.e. users who, while browsing our site or e-commerce, provide contact data and information. Too often, in fact, we forget that over 98% of website visitors, on average, choose to remain anonymous.
Anonymous users represent, in reality, a huge potential that, although exploited, allows azerbaijan cell phone number list you to increase your audience . Even anonymously, when users browse a site or e-commerce, they release a lot of valuable information, such as the products and/or content they view, the categories they browse, the geographic areas of origin, the devices used to connect, the campaigns of origin.
Advanced tracking systems that go beyond the most common cookie-based ones allow anonymous users to be recognized, keeping track of all the actions they perform.
These data, once collected, become a real asset and can be used as a basis for the realization of effective strategies for personalizing the browsing experience, strategies and activities that prove particularly useful for precisely improving the reveal rate , thus stimulating users to provide other crucial data for their profiling.