One back-to-school message cannot possibly fit all this year.
Since your target market likely isn’t sharing a unified experience, it’s important to incorporate a multitude of strategies to support people from all walks of life for this back-to-school season. Here’s what we recommend.
Implement a solid ecommerce strategy
The shift to ecommerce has accelerated by roughly 5 years due to the pandemic and ecommerce trends show that online shopping is here to stay. As the adoption of online shopping accelerates, it’s a good idea for brands to focus on reaching consumers in the digital world where they spend most of their time. Start planning your influencer campaign with these 3 things in mind.
1. Lead your influencer marketing strategy with messaging that highlights your brand values. Influencers can highlight your brand values and get the message out more broadly than your brand can do alone. They can tell stories about getting their kids back in school, what this next year will look like for their families, what products they’ll be buying, and more — seamlessly sharing how your brand is supporting people of all circumstances for back-to-school and the options you’re offering for their wide spectrum of budgets.
2. Focus your efforts on video-centric platforms. 81% of consumers conduct online research before making a purchase online, so have influencers post a video walking their audience through your product in detail. Drive conversions to your mobile site or app by asking influencers to post video content on Instagram Stories, TikTok, Pinterest, and Snapchat. Here are some relevant campaign examples for each channel:
On TikTok, creators can post a video around college dorm room must-haves.
On Instagram Stories, creators can discuss summer preparation for the transition cash app database back to in-person schooling.
On Pinterest, creators can create an Idea Pin showing different videos of them walking through back-to-school organization hacks.
On Snapchat, creators can share short back-to-school hauls and provide their audience with a shopping checklist.
Monitor trends on each social media platform for more influencer campaign ideas. And remember to repurpose the high-quality influencer content for social commerce.
3. Boost sales through influencer promos. Give each influencer a unique promo code to share with their audience. This is a win-win for all parties involved: influencers build stronger relationships with their community, consumers get the best deals, and your brand drives more sales online.
If you’ve got Shopify, you can use AspireIQ’s Shopify integration to automatically generate unique promo codes for every influencer in your program and easily track the results.