Welcome to part three of our deep dive into the marketing strategies of Magic Spoon!
For this section, we’ve partnered with Oddit to analyze the Magic Spoon website.
Reddit provides simple, to-the-point website audits for direct-to-consumer brands wanting to boost conversion and strengthen brand loyalty.
They’ve highlighted areas for Magic Spoon to improve on, and offered quick-win solutions they can apply ASAP.
Comparison Charts:
They highlight key strengths of your product/service while helping you stand out from competitors.
It’s KEY that you make it obvious with drastic styling differences.
Further, we’d suggest that Magic Spoon adds more variance to the number of competitors on the chart.
We want to know how the product stacks up against well-known sugary classics but also “healthy” alternatives or similarly priced cereals.
Always think mobile first.
Fun desktop experiences don’t always translate well to mobile.
This ingredient list makes for a really cool discovery interaction on desktop, but it’s a forced experience on mobile.
Further, the “Us VS. Them” heading looks broken without the section padding on mobile.
The reviews stars lack contrast and can be easily lost as users scan.
Make sure key details stand out, plus it’ll help Google accessibility rankings.
But when done wrong they can create more frustration than benefit.
The “X” to close this popup gets hidden on gcash databasesmaller screen mobile devices.
Make sure users can easily exit out of any pop ups, whether there’s an offer or not.
This can be done with a clear in-view “x,” or even a secondary “remind me later” link.
TIP: Make sure you test the “remind me later” feature for your own pop-up.