What are UTM tags and how to use them

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If you want to effectively analyze advertising campaigns (AC) and understand where a particular client came from, you need to use UTM tags. They are especially useful when launching several ACs on different sites.

We explain why UTM tags are needed, how indonesia whatsapp data make them, why they may not work, and how to avoid mistakes when creating them.

UTM tag – what is it?
UTM tag is translated as "tracking module" and stands for Urchin Tracking Module. It is a part of the URL that is added to the end of the website address to transmit additional data about the website users to the analytics system.

SIMPLE EXAMPLE:

You launched advertising in different areas of the city. You pasted up announcements, distributed vouchers, launched advertising on radio and television. Naturally, you want to know which of these methods works better: how many people came specifically from announcements, how many heard about you on the radio or saw you on TV, and who found out through vouchers.

But how do you track this? After all, an ordinary person won’t say: “I found you through an ad in area X.” This is where UTM tags come to the rescue . These are tags that work like invisible markers. They are added to your advertising links to track exactly where each visitor came from.

Imagine that in each area of ​​the city you use flyers with a different unique code that people show when they visit. For example:

In area A, the code on flyers is 001
In area B - 002.
On television you give the code - 003.
When people start coming and showing codes, you immediately understand:

100 people came from District A.
From area B - 200.
The radio attracted 50 people.
UTM tags work on the same principle, only in the world of digital marketing. The tag does not change the link itself, nor does it change the location where it leads.