Find answers to these key questions

[suchona.kani.z]

What is your company's business process? How does the website fit into it?

What are the goals of your business? What are the goals of the website?

What is your product/service?

What specific problems do they solve for your customers?

Who are your customers? (persona description)

Why do they shop with you?

How do they find out about you and where do they go?

What is working for you now?

What is the online potential in your field?

Answering these questions will help you to clarify your idea of ​​your overseas chinese in worldwide data website , its importance and role in your business process. In our experience, many companies do not know the answers to all these questions. However, the easiest way to find the answers is to ask your customers, for example in a telephone survey or user testing. Download the User Testing Step by Step manual for free and try it out.

5 points to remember
At every step, you need to know WHY.

Be clear about your company's business process and what role the website plays in it.

Set measurable website and online marketing goals.

Start preparing the project before its implementation.

Ask your customers.

Dan's entire lecture (including case studies) can be found here:


Website as part of the business process from AITOM Digital sro
You can watch the entire lecture on YouTube:


About the Marketing Mix Fair
The Marketing Mix trade fair took place in Prague on September 15, 2016 and in Brno on September 22, 2016. The trade fair brings together people from digital and offline marketing and printing. Every year, the trade fair has a rich accompanying program full of lectures. This year, the topic was the website and how to integrate it into business processes, e-mailing content strategies and social networks.