Create (and maintain) regional style guides

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Languages spoken in the regions
Formatting styles used in the region (for date, time, measurements, spelling, etc.)
Average demographics in the region (including age, education, income level, etc.)
How people within this region typically find and interact with content online
Major competitors in the region and how they approach content creation
Audiences most likely to be interested in your product
Major holidays celebrated in the region
Unique cultural factors to be aware of within the region
Specific words, phrases, and subject matter to avoid
Anything else your content creators should know about the region
The later you implement your localization strategy, the more content you’ll have to retroactively localize, which can be a time-consuming and resource-intensive process. If you already have a great deal of existing content you’d like localized, it’s worth taking the time to conduct an SEO content audit with your new regions in mind.

Once you’ve researched the regions you’re targeting, build ukraine telegram data out separate style guides for each. These style guides should contain all of the information you found during your research and will serve as a source of truth for your content and SEO specialists.

Consult these style guides frequently and continuously update them as you learn more information about the region in question. If and when you conduct additional customer research, cross-check your learnings with your regional style guides and update them accordingly. If you maintain them properly, your style guides should continue to become more accurate and useful the longer you have them — just like your personas.

Don’t think of your regions as “primary” and “secondary”