Spanair - Unexpected luggage

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Christmas Eve of Spanair airline (flight JK5208)
Another very good example of this type of marketing is the experience that passengers had on a Spanair flight.

It happened on Christmas Eve from Barcelona to Las Palmas, where they would arrive around midnight. Upon reaching their final destination, the passengers went to get their suitcases and on the conveyor belt, instead of suitcases, boxes and gift packages of different sizes and shapes came out, each one with the name of its recipient.

This type of experience certainly leaves its mark , not only on the passengers of that flight, but also on all those who witnessed the situation.

After this detail, these passengers will hardly choose another company to fly with.


Finally, remember that your brand must get people to act and react to your experiential marketing strategy. france mobile database Only then will you generate stories that contribute to your brand's values ​​and allow you to establish yourself in the "top of mind" and, why not, in the "top of heart."