Die Grundlagen des Return on Spend verstehen

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When you invest your hard-earned money in marketing, you want to know it's worth it, right? Return on spend (RoS) is a simple but important metric that tells us whether our advertising efforts are using our budget effectively. It's different from return on investment (RoI), which looks at the overall health of investments. RoS focuses on the performance of specific marketing activities. It's like looking at the score of a single game rather than the performance of the entire season. Cost per acquisition (CPA) and lifetime value (LTV) are two other terms you'll hear a lot. CPA is the amount you pay to acquire a customer, and LTV is the value of that customer over the long term.


determination of total expenditure

Okay, how much did you actually spend? Simple question, but the answer can get complicated. You need to italy mobile database count everything: direkte Kosten like the ads you paid for and the awesome videos you made, and indirekte Kosten - think about your team's hours and even software subscriptions. That last piece of the puzzle is often forgotten, and that can throw off your whole calculation. Let's face it: It's easier to remember the big checks you wrote for ad space than the monthly fee for that email marketing tool, but both impact your overall spend.