From the customer/employer's point of view: it's really worth asking a copywriter whether he knows how to use AI. From the specialist's point of view: AI shouldn't be feared, but it should be mastered, because it's not even a competitive advantage right now, but a must-have requirement of the time.
If we talk about the "trends of the era", then another afghanistan telegram data significant change in the copywriting market is worth noting, namely - a sharp increase in demand for English-language content. On the one hand, there are completely objective explanations for this: Ukraine's course towards joining the EU and the total reorientation of the Ukrainian e-commerce segment from Russian to English. That's right: the demand for English-language content largely comes from Ukrainian customers. But another factor needs to be taken into account, namely the massive entry of Ukrainian online service providers into the international market.
Only a small part of Ukrainian copywriters dare to enter the global market with their services on their own. But a holy place is never empty. In a fairly short period of time, like mushrooms after the rain, a powerful force of intermediary agencies has appeared, relentlessly looking for those who write well in English. In return, they offer content creation services for the Western European and North American markets. At the same time, the competition for Ukrainian copywriters in the English-language content market is mainly Indians. Why them? Because they also agree to work for modest pay and are also not always aces in complex and specific topics.
Artificial intelligence cannot replace a human specialist
-
- Posts: 737
- Joined: Thu Jan 02, 2025 7:46 am