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You need to think like the average customer who consumes your product. What do your customers need when they decide to buy your product or use your service? How do they search for it? And from this, define the keywords that will be related to your website or your advertisement. Keyword research is a fundamental action to obtain results in digital marketing. Selecting the right keywords can be the difference between the success or failure of a SEM (Search Engine Marketing) campaign . Keyword research not only benefits the achievement of the goals of SEM , PPC , CPM or SEO campaigns , it also helps you better understand the behavior of your target audience.


Campaign to Google a Prospect Factory Simple belgium whatsapp number data phrases are always the best option to start a search. are found in the fewest words and the simplest or most common ones. Always try to take care of your spelling, since search engines give priority to well-written sites. After identifying keywords that can be related to your business, you should research the sites that are optimized for the same words, in order to decide whether to continue with the same words or use synonyms or derivatives. It is necessary to obtain these figures, since they do not provide the potential traffic of the site in comparison with the competition.