Selection of advertising platforms

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When working through the previous stages (market analysis, competitors, target audience, goal setting), you will already have an idea of ​​where your ads will “work” best. Choose channels that are within your budget and meet your goals. But first of all, it is important to consider what applications, services, sites, social networks your client uses and how active they are, and only then enter the cost of spending on each platform into the media plan. For example, you found that potential clients regularly visit Facebook, and that the cost of advertising there will be more budget-friendly than on Instagram. You set up a campaign, but did not get a result, because the main part of your target audience performs targeted actions on Instagram, and uses FB only as a news platform and simply “scrolls” all the ads.

Advertising channels

Budget formation
A media plan can be drawn up for one or several bolivia telegram data months, six months or even a year. The terms depend on how the advertising budget is formed. There are two strategies: a monthly plan (advertising works stably, and the budget is adjusted at the end of each month for the next); or a fixed plan (a certain budget is allocated for the advertising budget, without being tied to the implementation deadlines. They are determined according to how to achieve the established KPIs faster and more profitably).

Important! To avoid wasting your advertising budget, run several test campaigns. For example, set up ads in all selected platforms and set a symbolic amount of spending — 3-5 USD. After a week (if the budget is not exhausted earlier), analyze the results: bounce rate, what factors could have influenced low reach, etc. Optimize the RK taking into account the most effective channels.