CTR, CPC, average position, percentage of impressions received at the top of the page, clicks, etc. Indicators that help you understand the correctness of your bids, traffic volume, and the relevance of your ads to your queries. It is important to analyze them from the first days of your campaigns, as this is the "hygiene" of your account.
you can use when conducting an audit.
When analyzing an account, it is also necessary to colombia telegram data take into account the campaign period, seasonality, other traffic channels, associated conversions, time to conversion, etc.
At the 3rd stage of the audit, you need to structure and combine all the data into a brief conclusion for the client and propose your strategy for achieving the project goals.
Audit format for the client
How do doctors sometimes write a prescription? Lots of hieroglyphs alternating with numbers. An audited document can also be made confusing and complicated
But it can be clearer and simpler. You don't need to give the client a large amount of information right away.
We recommend preparing a presentation of 5-10 slides with brief conclusions and strategy, and a detailed description of the audit in an attached document. In the presentation, the client will familiarize themselves with the “diagnosis and treatment”, and if they want to study the “medical history” - they will open a detailed document.