Correspondents, are common on platforms

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6 million views and allowed the Vice World News TikTok account to take off. On-the-ground reporting has always been at the core of Vice’s DNA, but the editorial team has adapted it to TikTok users’ shorter attention spans. “ What we think about most of the time is the shot and the opening sentence ,” says Matthew Champion, Vice’s editor in Europe, Africa and the Middle East. “ Our explainer videos always start with a question, it piques people’s curiosity and they choose to watch the video .


Correspondent accounts While individual journalist accounts, such lithuania mobile database as like Twitter, they are relatively rare on TikTok, the study notes. CNN anchor Max Foster was one of the first journalists to join TikTok, in 2019. After seeing his children get their news on the platform, the 24-hour news anchor was initially surprised to find so many young vloggers and influencers covering current events. He was also alarmed by the poor quality of the information they were providing. On TikTok, Foster has set himself the goal of informing in a simple way “ without assuming the knowledge of his listeners, but also by simplifying without dumbing down ,” he explains.



As a result, most of his videos are very short and often aim to answer a simple question. His latest hit, “What happened to the Queen’s corgis?” has been viewed 4.1 million times. Media initiatives on TikTok are therefore diverse and varied, and creators are unanimous. there is no miracle recipe for success on the platform. Whether the production of publications is the work of one person or an entire editorial team, the important thing seems to be to produce short, accessible and engaging content.