What are Google Ads Performance Max campaigns?

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Performance Max is a campaign type in Google Ads where you define a goal and provide all the assets and information about what you're advertising, and Google automatically generates ads that it can show across all of its available placements. This means you can run ads across Search, Maps, Display, YouTube, Gmail, and Discovery Networks from a single campaign.

How do Performance Max campaigns work?
Performance Max essentially takes responsive ads and Smart campaigns to the next level, combining these features in one place. To run them, you need to provide Google with your:

The biggest question many people have about finland phone number data Performance Max is whether it should replace their existing PPC campaigns and be the sole source of performance in their account. The quick answer is no. Performance Max is best used as a complement to your existing PPC ads . And because it’s a goal-based campaign type, it’s best used when you have specific conversion goals (conversion goals are a relatively new feature as of November 2021), such as driving online sales or generating leads) and when you’re not limited by which channel your ads appear on.

Many of the perspectives or arguments you may get from people like me who have been working professionally within these digital platforms for many years may sound cynical.

I remember when Facebook retired its Power Editor tool and crammed it into the core Ads Manager. I was furious at the time, but over the years the memory of Power Editor has faded, and if I were to go back to it, I would probably hesitate.