The Ultimate Guide to Facebook Marketing for SMBs

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Hello entrepreneur friend, in this article I will present you the Free E-book Definitive Guide to Marketing on Facebook , which we at Six Interfaces make available for free, in partnership with Resultados Digitais , to eliminate your doubts and to provide you with guidance for objective, effective work focused on both the short and long term.

But first, let me try to answer some of the main questions that arise in relation to these materials:

Is this eBook for me?

If your company doesn't have a Facebook page yet. Yes!

Attention: Companies have Pages and not profiles. Profiles are for people!

If your company already has a page, but you realize that you need to buy real estate agent email list communication; the regularity of posts; the quality of posts, both content and images; the segmentation of the target audience and, most importantly, improve the results of reach and/or engagement with publications…

Yes, this e-book is for you!

But what will I learn in this e-book?

You will learn how Facebook works correctly and how it expects companies to behave in order to interact professionally with people and obtain the best results for their businesses.

You will discover how your company can start working with Facebook and what the first steps are.

You will also learn the difference between a Page and a Profile , if you don't already know, and discover why a company should create a fan page and not a profile, like a person's.

You will learn about the concept of Persona. Learn what it is and why your company needs to find out who its Persona is before starting to publish content.

You will learn how to do business analysis on Facebook, also known as Facebook Insights .

And finally, you will see how Facebook Ads , Facebook sponsored ads, work and you will learn how to create your first campaign.

Phew!… That’s quite a lot!

But anyway, these are the premises for professional, correct work focused on real results. After all, the Definitive Guide to Facebook Marketing E-book was developed by one of the largest Inbound Marketing companies in the country, which Six is ​​proud to announce as its partner today.

All this knowledge that has been acquired and recorded over the last few years needs to reach you, so that your customer has increasingly satisfactory and secure experiences in their relationships with your brand on social media.

And if you're still unsure why your brand needs to be active on Facebook , here are a few more reasons:

– 45% of the Brazilian population accesses Facebook daily;
– 90% of internet users in the country have a Facebook account;
– Potential to scale and segment the audience like nowhere else;
– Complete reports and statistics for you to analyze the performance of your campaigns;
– Convenience for your customers, who can quickly contact you;
– Social impact: Your customers’ engagement is presented as a suggestion to their friends.