Set roles and communication plans

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In addition to the full set of stakeholders, there are different people you work with. These could be people on your team, within your agency, within your department and/or other functions, whether on the agency or client side.

You'll need other people to succeed - establish their roles latvia phone number data and responsibilities . Find out who your contacts are for the various tasks you need to do within SEO. Learn their processes and synchronize them with yours. Understand lead times and turnaround times. Make sure everyone involved knows that there will be unplanned requests and things that come up.

3. Maintain baseline values ​​and goals
With any SEO effort, you want to have as much objectivity as possible . There are so many potential misunderstandings and gray areas that without a baseline and goals for where the effort is headed, you can end up in a situation where you don’t know why something isn’t going as planned, etc. There are often multiple ways to achieve your goals. We can get lost in a technical issue if we can’t connect it to the baselines or impact on the goal.