How do I organize my ad groups?

[samiaseo222]

The fun part is that it’s completely up to you how you decide to organize your ad groups thematically . You can divide them by the services you offer, by customer intent, by different events, etc. Just do it systematically and in a way that makes the most sense to you, so that management is easy.

How many ad groups should I have in one campaign?
You shouldn’t have more than 7-10 ad groups per macedonia phone number data campaign. You’ll most likely need even fewer. The more centralized it is on your main goals or offers , the better. If you have a lot of ad groups, it’s a sign that you need another campaign!

How many keywords should I have per ad group?
You shouldn't have more than 20 keywords per ad group . With all the keyword matching updates, we don't need as many as we used to. Stick to your key terms and don't go overboard with variations. For Display keywords, this number might be more like 3-5 or even none, as this type of campaign relies more on audience targeting.