Absolut Valentine's Day consent ad campaign

[robiulhasan]

While many C-suite leaders may be reluctant to share such personal details, Mukherjee’s experiences informed one of her first initiatives as CEO: a campaign (launched on Valentine’s Day) about consent for Absolut Vodka, one of Pernod Ricard’s flagship brands.

This campaign connects to Pernod’s sustainability CSR strategy as it ties into the value of the brand and highlights responsibility as one of their commitments under their ‘Responsible Hosting’ pillar - to fight alcohol misuse and promote responsible drinking.

You can find out more about ‘Influencing Change cell phone number list through Digital Channels: with Drinkaware’.

6) Curate content
Any CSR initiatives your company has adopted will also resonate with other companies and have far-reaching impacts. This means that there’s likely to be research or developments in areas like climate change that will appeal to your social media audience.

To cement your CSR initiatives, share third-party posts and information to highlight issues. This will not take away from your brand of CSR programs but, rather, show your dedication to a cause because you care, not because it drives clicks.

Outdoor clothing company Patagonia is well known for being a climate and environmental activist. Their social media feed not only features their content but also highlights groups or important events to reinforce its message like this one from the Native Organizers Alliance. The company was embraced by the public in 2022 when founder Yvon Chouinard said he was giving away the company to a charitable trust to fund efforts for climate change research.

Native Organizers Alliance retweet