In 2015, the New York Times published an article about the complicated work environment at Amazon. The subject became a front-page story and received a lot of attention. Not agreeing with the harsh and exaggerated remarks in the article, an employee at the company decided to write about the subject the next day, publishing an article on his LinkedIn to disagree with the topics covered by the newspaper.
He didn't even think about asking the iran mobile database if he could do that. He understood that he could use his own profile to position himself and that was how a huge article, six thousand words long, appeared in which he refuted the exaggerations in the article.
His article then exploded and became one of the most read articles on LinkedIn that week. It was viewed over a million times in a short period of time. It became news and had a big impact on the company itself, generating several mentions and page views.
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Content culture: encouraging your entire team to write about themselves and the business
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