You may have already seen from these three points that blockchain in marketing will bring risks, but above all opportunities for agencies and companies in general. But this article from AdWeek is more emphatic about the reasons why your strategy should include the technology.
>> Recommended reading: Geolocation marketing and its trends
Why blockchain in marketing means more privacy
Privacy is a major concern for any malaysia mobile database that wants to reach people. With laws multiplying across the country, it will be increasingly difficult for marketing and advertising professionals to collect user information to use in their actions.
That said, by incorporating blockchain technology into marketing, you can get ahead of this regulatory movement by offering “geofences” to users. Geofences can be defined as a virtual geographic region. Using GPS coordinates, a perimeter is delimited to be monitored and, by creating a geofence, users can be notified when they enter and/or leave this demarcated area.
Why consider blockchain in your strategy?
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