Hashtags are of utmost importance for any digital marketing campaign, regardless of the nature of the brand. These tags are words or phrases that are written together, preceded by a number sign, and that frame the mission, vision, values or feeling that we want to convey to the target audience.
When an established brand wants to carry out an effective digital marketing campaign and thus achieve web positioning, it is necessary to pay attention to the idea that it wants to convey and give it a positive focus.
Although it sounds very cliché, universally accepted words must be used in hashtags, especially since they will be the face of the marketing campaign. But how to use them without dying in the attempt?
Benefits of hashtag implementation
Connect with customers: By using hashtags correctly, you general contractors email list will connect directly with people interested in the products and services offered by the company and even with potential investors.
Reach a new audience: The chances of your brand being discovered by your target audience increases exponentially.
Mistakes to avoid when using hashtags
Use generic hashtags. Using related and simple words is not the same as using words that are so common that they will not serve any purpose.
Don't use localized hashtags. For SEO, it's essential to focus on specific regions.
Use the same hashtags in all posts.
Add them after sharing the post. The effects of immediacy will be lost.
How to find hashtag?
Check out your competitors' posts, especially by successful brands on social media. This also applies to so-called influencers - it's always a good idea to check out the hashtags that the most influential people use.
It's also a great advantage to use apps and websites to find the most popular hashtags for Instagram:
Magnify Instagram
Tagsforlikes
Tagboard.com
Hashtagify.me
Hashtag.org
Instagram is a platform that offers many benefits for all types of organizations, regardless of whether they are large companies or small businesses. For this reason, it is important that those responsible for managing social media perfectly manage the use of hashtags in order to capitalize on each publication by increasing the virtual community generated around the brand.