Google Ads campaign template template

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A performance campaign can be quite complex, especially when it needs to be structured for the first time. Once the brand or company has entered the information into the Google Ads account, it is only australia mobile database to make maintenance and changes according to strategic changes, but if your team needs to set up a new campaign today, it will probably have a task structure similar to this one.

Client: Client name

Project/campaign: Search Campaign

Tasks:

1. Search KeywordPlanner for the most impactful and most searched keywords;
2. Creating the campaign tree: campaign > ad groups > ads. Best practice suggests creating an ad group for each keyword. It's complex, but it helps a lot in maintaining the campaign and monitoring the results later on.
3. Preparation of advertisements;
4. Budget adjustment according to the available budget;
5. Final check;
6. Run the campaign from one week to one month;
7. Check results;
8. Maintenance or not of the campaign (if it has an end date).

Ongoing tasks

Expense tracking;
Monitoring and analysis of results;
Budget changes and control;
Raising suggestions for changes;
Strategy review;
Monthly alignment meeting.