Chart showing the top five business priorities leaders have in the current economic environment

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The good news is plenty of executives recognize the real impact brand building can have on their company’s bottomline, with 66% of business leaders saying increasing brand reputation and loyalty is a top priority according to The 2023 State of Social Media report. The ability to tell a brand’s story or craft a cohesive identity all go toward fostering a positive afghanistan phone number data experience that helps consumers feel more emotionally connected to a brand, a strategy that 56% of executives say brings their brand a competitive advantage.


Social media specifically gives marketers an opportunity to cultivate those emotional, authentic connections that lend themselves to meaningful customer experiences. In fact, 94% of business leaders believe social insights have a positive impact on increasing brand reputation and loyalty.

When Southwest Airlines learned one of their passengers (a first-time Southwest customer) always wanted to be a flight attendant, they surprised him halfway through the flight with his own wings. With over one million views on TikTok and hundreds of commenters expressing their love for the airline, Southwest created a memorable experience that’s likely gained them a new customer for life—without pushing a ticket promotion.



Perhaps the biggest hurdle plaguing marketers today is justifying the financial and time cost associated with brand building. That challenge becomes twice as hard during times of economic instability when chief financial officers (CFOs) are scrutinizing the return on investment of every dollar spent.

One way marketing executives can mitigate this roadblock is by nurturing their relationship with their CFO. Take the time to understand what’s important to them, what key financial performance metrics they’re watching and what they hope to see from you as a marketing executive. Learning to speak the CFO’s