Application of mobile technologies

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Some of the greatest allies of out-of-home media are mobile devices. Smartphones, cameras, Wi-Fi hotspots, GPS and Bluetooth beacons are examples of tools that produce data that bring more information and opportunities to outdoor media campaigns .

We will explain the application of estonia mobile database technologies based on a very common scenario: people on the street with their smartphones' GPS activated and logged into their social networks.

When you cross-reference the presence of people in a given location with their demographic and behavioral data on social media, you can provide context for that movement on the map .

This data helps to identify, for example, where people interested in American football hang out most in the southern zone of Rio de Janeiro. With this information, you can discover that points A, B and C are better for your campaign than points X, Y and Z, understand?

Another application that we can highlight is the use of facial recognition cameras. An advertisement by GMC (the truck and pickup division of General Motors) in an outdoor shopping mall in Santa Monica, California, interacted with the public according to their facial expressions. This is a great example of dynamic content .

People on the streets increasingly produce data that is transformed into information; and the more information the streets generate, the better equipped the professionals and software that will work with out-of-home campaigns will be