Why is it important?

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Calculating ROI serves numerous purposes. The metric is used to help in investment decisions for new businesses and projects, for example, since it indicates the potential return on the investment made.

ROI is also used to measure how marketing investments can contribute to a company's results. In addition, it shows the time frame for the financial return of these initiatives.

The calculation to obtain it is as follows:

Let's assume, for example, that your canada mobile database profit was R$300,000 and the initial investment was R$80,000. Thus, we have:

This means that the return was four times the initial investment.

To get your ROI as a percentage, multiply the result of the calculation above by 100.

CAC
The CAC (cost to acquire customers) metric defines how much your company is spending to transform leads into customers.

This is an indicator closely linked to ROI, as it helps measure whether growth and investment strategies are yielding results.