Hire carefully and according to your organizational culture

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Once you know what your team is doing, ask yourself another question: does it make more sense to bring in new members or work with some freelancers? The answer is crucial because it is the key to controlling the team’s performance – in fact, Runrun.it can help you a lot in this regard, too.

Full-time employees may be better suited italy mobile database your current needs. However, you may need a more specialized professional for short- or medium-term projects, and that’s when you might consider freelancers.

Now, if you are hiring, proceed very carefully. Analyze each candidate based on their suitability to your company's values, so that they can adapt more quickly to the culture and can more easily fit into the rhythm and coexistence of the team. In this article on brand marketing , we explain the importance of the company's purpose in the success of teams and the brand.

>> Recommended reading: A pleasant and intelligent work environment makes all the difference to results. Learn how to create it

Treat your team as, well, a team
It is common for marketing leaders to run their teams like an assembly line: one professional takes care of strategies on certain networks, another person creates attractive videos for YouTube, someone else carries out content research, another takes care of SEO...

However, when such activities are carried out independently and without contact, they become disjointed and scattered. Everything flows better when functions are coordinated in an integrated manner. To do this, seat employees from different areas at the same table. And you will see how they can interact and help each other, bringing great solutions through exchange and joint learning.