Service is to directly measure

[Shishirgano9]

If that’s the case, then what measurable return does the 777 burger provide such that anyone in their right mind would order it? The flaw in that line of questioning points to one of the biggest mistakes sellers make when positioning their solutions. They confuse return on investment with value! Forget Everything You Know About Value Return on Investment (or ROI) is a statistic that describes the monetary efficiency of a particular decision.



The purpose of calculating ROI as it relates to the purchase of a costa rica cell phone number list product or the return of that investment relative to the investment’s cost. For example, if I invest ten thousand dollars in a software solution that saves me twenty thousand dollars per year, you would say that that solution has a strong ROI. A similarly priced solution that saves me one thousand dollars per year would have a poor ROI.



Buyers and sellers often gravitate to discussions about ROI because they believe it’s a surefire way of validating purchasing decisions about a product or service. Salespeople come to customer conversations armed with stories and statistics about the returns and benefits their best customers enjoy. These typically center around cost savings or increases in revenue. At the same time, customers are keen to understand and validate the seller’s ROI statements to understand if a sensible case to purchase the solution can be made.