Weapons of Persuasion 2.0”, by Robert B. Cialdini

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Written by social psychologist Dr. Robert B. Cialdini and first published in 1984, the book has undergone some updates and, in this new revised and expanded edition, the author presents the six universal principles of persuasion and adds a new principle, unity.

The six universal principles of lebanon mobile database covered in the book are:

Reciprocity: requires that a person tries to reciprocate, in the same way, what another person has provided;
Affection: emphasizes factors that influence closeness, such as physical attraction, compliments, and familiarity;
Social approval: encourages a person's consent to a request by informing them that other individuals also agree with it.
Authority: is the result of the individual being seen as both an expert and a trustworthy person;
Scarcity: triggers the human tendency toward loss aversion, as people place more value on limited opportunities;
Commitment and consistency: they ensure an initial commitment and are likely to work well with more experienced people;
Unity ( new element ): refers to the idea of ​​belonging, a fundamental factor that leads to feelings of “we”.
Cialdini combines scientific research with real-world examples to illustrate how these principles apply in sales, advertising, negotiation, and other contexts. “Influence: The Psychology of Persuasion 2.0” is considered a classic in the study of influence and persuasion, and is widely used in marketing, communications, and social psychology