1. Launched an advertising campaign on a client's non-selling website to check the traffic drop using analytics services (Yandex Metrica). We realized that the issue was not in the advertising platforms, since traffic from Yandex Direct and VK Advertising increased significantly.
2. Contacted VK Advertising technical support for clarification. This way we eliminate inaccuracies and omissions in the advertising campaign settings. Everything is correct.
3. Contacted OZON technical support. So that's where the dog real cell phone number list is buried. It turns out that the problem lies in the imperfection of the account on the OZON side. Since the function of placing ads from external resources to the store is relatively new, the account for this function is not quite correctly configured. The traffic drop occurs at the stage of receiving data from OZON.
4. We set up advertising campaigns using the client's website as an intermediary for "catching" traffic. What's the point? We placed buttons on the website's product pages that lead to the product on OZON so that clicks on them could be recorded. Using the traffic that was sent to the website, we caught statistics on the loyalty of potential clients. We measured the conversion rate of audiences, focusing on the number of clicks on the button to go to OZON.
5. Tracked sales growth directly in the OZON account. Earlier, we found out that the platform was losing some of the statistics, which meant that it made no sense to rely on the numbers. Therefore, we decided to track sales growth in the period BEFORE and AFTER the start of advertising activities, with subsequent summing up. And this solution really worked.
More about promotion
In December 2023, a new opportunity to promote stores on marketplaces via the VK Advertising platform appeared. Now a feed of your products is generated automatically, the main thing is that there are more than three items on sale.