Remember, as long as you pay, contextual advertising works, but as soon as funding stops, the impressions will stop.
SEO promotion
SEO promotion
SEO is a kind of opposite of contextual advertising. In this case, your investments are long-term. For example, a properly optimized page with a useful article will attract traffic until it loses its relevance. And even in this case, it will not fall out of the top immediately, but will gradually move down the positions. And you will have time to optimize it again.
SEO optimization of a website for search queries is a more malaysia cell phone number list complex process than setting up contextual ads. The process includes many different works on internal and external optimization of the resource. Each element affects getting into organic search results, so you need to pay attention to everything, from optimizing the website code to working with the link mass.
The text is one of the main elements responsible for SEO promotion of the site . It must be unique, otherwise the search engines will perceive it as a copy, which means it will definitely not get into the search results. Texts need to be optimized so that their readability remains at a high level, because without it, users will not stay on your site for long. And this will worsen behavioral factors, which also affect ranking.
Advantages:
Long-term investment. A well-optimized website can attract visitors for many years.
If funding is terminated, your resource will continue to be in the top search results.
Links without the “advertisement” mark in search results are more trusted by users, which means they are clicked on more often.
The final cost of the transition is much lower than that of the KR.
Flaws:
No immediate results. The first clients will start coming in a couple of months at best. You need to stock up on patience and time.
No guarantees of getting top positions. Your site can become top-1 and receive traffic for years or not even get into the top-100.
High competition for the hottest and most high-frequency queries. It will be extremely difficult to overtake sites that have built their trust with search engines over the years.