Let's imagine that a business is promoted through the most dynamic and effective channel - the Internet. A person with an online profile, i.e. a blogger, will have to help promote it. The most popular Internet platforms among modern influencers are social networks (Telegram, VK, YouTube) or specialized blog platforms (Zen, LiveJournal). In this case, an influencer is a representative of the top in their segment. Each platform has leading (by number of readers, views) bloggers, and many of them are influencers (by criteria of influence and impact). Those whose audience coincides with or is similar enough to the target audience of the company's buyers will help promote the business. What the influencer does, what he tells people about, should be interesting to buyers of the product or service.
You can try to determine the characteristics of an influencer's afghanistan cell phone number list audience from open sources or by contacting experts. But the best way is to ask the influencer of interest directly or find out from their official representative. The answer will also indicate whether the blogger is ready to facilitate online promotion in principle: many influencers do not make contact with external requests "from the street".
If there is a willingness to cooperate with the influencer, the following is discussed:
cost of blog posts, schedule for posting them online;
conditions for preparing content – the influencer may have his own requirements for the content of the media;
the procedure for tracking the effectiveness of promotion – integrating metrics that are important for the advertiser into the blog.
In other words, to the question of who is an influencer on social networks, we can say that this is a provider of content that is familiar to its audience. If it changes its format, it can lose some viewers. How to work with influencers as productively as possible? Interact not only with the "millionaires", but also with less popular bloggers.
Star and regular influencers
Influencer bloggers can have tens of millions of followers, but many also work with audiences of several thousand people. At the same time, influencers of the second type often interact with the narrowest target audience, in which advertising impressions of a compatible product will be especially effective.