Understand your targets

[robiulhasan]

Once you've identified your primary targets, you’ll need to find out more about them and what makes them tick.

You can do this by researching the company. Find out what they sell, what’s their annual revenue, and who are their competitors. Then move on to looking at key decision-makers and main influencers.

Once you're familiar with the core information relating to your target accounts, you can segment them in the way you would a persona-based marketing strategy that allows you to reach multiple stakeholders.

3. Define and personalize your content
A truly successful ABM campaign uses valuable content cell phone number lists that places focus on crucial business challenges your target faces on a regular basis.

Consider how your messaging and the content you produce can assist the target account with its challenges and personalize your content to ensure it's trustworthy, informational, and authoritative.

4. Choose relevant channels
To make sure your target accounts are genuinely engaging with your core messaging, it's important to utilize and leverage channels including social networks (there are a few to choose from), mobile, and other online mediums.

Many different industries and roles within those industries use specific channels to suit their needs, so making sure you're branching out to your targets on the right platform is essential to the success of your ABM initiative.